Launching MCoBeauty at Retail
MCoBeauty turned to us to help them launch at Kroger. The challenge? Kroger isn’t typically seen as a go-to destination for beauty.
the idea: MCo Dupermarket
To bridge the gap between beauty and grocery, we’re introducing the Dupermarket – a fresh take on the supermarket experience, where MCoBeauty brings affordable, trend-driven beauty dupes to Kroger. By making beauty an essential part of the shopping journey, we’re transforming Kroger into the ultimate destination for both everyday essentials and the hottest beauty finds.
Drawing inspiration from a community bodega meets luxury beauty retail aesthetic, the Dupermarket will be infused with vibrancy, playfulness, and discovery. This immersive beauty experience will come to life in-store, online, and even on the road – reinforcing Kroger as the ultimate one-stop shop for both groceries and beauty.
my role: associate creative director + art director
Reimagined bar/event area, bringing a premium beauty experience to Kroger for less. Our counter will serve up the latest Luxe for Less looks and MCoBeauty products, surprising shoppers with a taste of our value and quality.
Retail Innovation Extension: Shoppers can scan any MCoBeauty product and instantly see what it looks like on their face through virtual try-on.