Back for its second year, the Google Search Honours Awards 2024 celebrated Canada’s best ai-powered search marketing campaigns. This year, we wanted to reinvent the traditional award show format, and truly celebrate innovation with innovation.

The theme, The Symphony of Innovation, showcased the incredible possibilities unlocked when human creativity meets cutting-edge ai technology. The event experience offered an unforgettable performance from the Toronto Concert Orchestra, treating guests to a special two-minute piece co-composed with ai (powered by Google’s musicLM), beautifully demonstrating the synergy between artistic talent and ai innovation.

After the performance, guests were invited to immerse themselves in innovation – experimenting with ai through a larger-than-life Semi-Conductor experience, sipping on ai-crafted cocktails inspired by the night’s theme, and celebrating their achievements in the GSHA Hall of Fame, a dynamic walkway honoring past and present winners.

my role: associate creative director (event theme and experience concepting, on-site art/creative direction)