With so many Keurig brewers to choose from, finding “the one” can feel like a pretty big decision. To help shoppers find the right fit, my team translated each Keurig brewer’s messaging hierarchy into a distinct visual story, creating scalable content systems designed for e-commerce, digital shelf, and video.

From shot list development to final asset delivery, my role spanned the full creative process from design, creative direction, on-set art direction, and post-production to ensure each brewer was clearly differentiated and communicated through compelling, benefit-driven visuals. 

my role: associate creative director