We were tasked with creating a booth for Nestlé at the Future Farmer’s of America conference to drive brand awareness, generate excitement / engagement among event attendees (students aged 12-18), and drive positive sentiment towards Nestlé sustainable brands.

the idea: The Grower’s Griddle

To engage students, we developed a diner-inspired footprint that reimagined classic, retro diner vibes to include modern features such as a conveyor belt that serves pancakes (using Nestlé ingredients with rich sustainability stories), a diner special that’s activated through pedal power, an engaging “faces of the future” wall featuring photos of diner guests, and more. The Grower’s Griddle celebrates how we imagined the future in the past, and how, with the help from the next generation, we hope to evolve from here.

my role: associate creative director